I can't tell you how many people I talk to who have ideas for marketing, sales, branding, or anything related don't use them. Whether you're too low on the totem pole to get someone to hear you, or simply the wrong place at the wrong time, the idea doesn't get through and can get lost forever... even surefire winners. Some of those people go into business for themselves or are able to find work where their ideas can be heard. And to them I give major kudos.
Therefore, goal of this blog is to catalog what I know and share it with you, keep you on top of trends, and see if I can't help the little guy along the way - especially if you're on your own in business.
About Me
- Tom Callahan
- I spent nine years doing sales, PR, marketing, promotions, and broadcasting in minor league hockey and baseball, traveling all over the country before making the NHL broadcasting ranks. I've seen promotions, sales and marketing done right... but I've also seen things go horribly awry, too. I'm hoping to pass on some wisdom here.
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